Even it seems funny, this picture found on the internet easily explains what really is Brand and what we can aspect from it.
The #brand is not just a name, a logo, or some colors we are able to recognize around us. It’s a compound of values, vision, and goals.
Brand is not concerning only the product we are selling or producing, but it’s a state of mind, a set of values and behavior we are willing to adhere, share, and reinforce during the product's or company’s existence.
We make brand every moment of our working and not working life. When we answer with our customer service, how do we relate with stakeholders, the way we think and behave, what we say to our friends and acquaintances at the bar…
Branding is not just an ADV campaign or some fairs we are taking part in. A brand is a common ground with which people can recognize the common idea behind it, what makes a company move, and even its plans for the future.
Company and Brand should reinforce one another and be shared with employees too, the first to be representative of our storytelling.
Vd anche Brand Values
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